What is a White Label Solution? A Guide to Fast, Scalable iGaming Launches
Author: Roman K, CMO at Betdevel, 10+ years of experience launching 20+ casino brands.
Disclosure: This post is for informational purposes only and does not constitute professional, legal, or financial advice.
In the fast-paced world of digital business — especially in industries like SaaS, e-commerce, and iGaming — the ability to launch quickly and scale effortlessly can determine success or failure. That’s where white label solutions come into play.
Key Takeaways
✅ Launch a casino in weeks, not years
✅ Avoid $500k+ development costs
✅ Leverage pre-approved licenses (MGA, UKGC)
✅ Focus on branding while providers handle compliance
What is a White Label Solution?
A white label solution is a product or service created by one company but rebranded and sold by another as if it were their own. This allows businesses to skip development, focus on branding, and go to market faster — all without building the core product themselves.
You can easely find Real-Life cases like this one:
Streamer “CasinoQueen” launched her branded casino in 3 weeks using a white label platform. She now earns $200k/month by promoting it to her 500k Twitch followers.
Obviously, the result is not typical, and there is no guarantee that launching a casino will yield similar results. However, a white label solution gives you a significant advantage.
Where White Label is Used
The concept of white label applies across industries:
- SaaS: CRMs, chatbots, automation tools.
- E-commerce: Dropshipping, private-label products.
- iGaming: Casinos, sports betting, crypto casinos.
What is a White Label Casino?
A white label casino is an online gambling platform provided by a third-party company that includes software, licensing, payment processing, games, and backend management tools. Entrepreneurs rebrand the platform and operate it as their own casino.
Key Differences from Building Your Own Casino
- Time to Market: 2–4 weeks vs. 6+ months for custom builds
- Cost: 10k–50k upfront vs. $500k+ for custom development
- Compliance: Providers handle licensing (see MGA guidelines) and KYC/AML
Key Components of a White Label Casino Platform
1. Game Providers
Integration with top-tier providers like Pragmatic Play, NetEnt, Microgaming, and Evolution Gaming (live dealer leader).
2. Casino Software & Backend
- CMS: Manage content, promotions, and banners.
- CRM: Segment players by behavior and spending.
- Bonus Tools: Customizable loyalty programs.
3. Payment Solutions
Supports fiat (Visa, Mastercard) and crypto (Bitcoin, Ethereum, others).
4. Licensing & Compliance
Providers handle licenses under Malta (MGA), Curacao, or UKGC.
5. Customization & Branding
Tailor the frontend’s theme, language, and layout.
Benefits of White Label iGaming Solutions
- Faster Launch: Go live in weeks, not months.
- Lower Costs: Avoid hiring developers or legal teams.
- Compliance-Ready: Pre-built KYC/AML and anti-fraud systems.
- Scalability: Add games or verticals (e.g., sportsbooks) easily.
- Focus on Growth: Let providers handle operations.
Types of White Label Gambling Products
- White Label Casino: Slots, live dealers, table games.
- White Label Sports Betting: Pre-match and live betting.
- White Label Crypto Casino: Bitcoin/ETH integration.
- White Label Poker: Tournaments, cash games.
- Fantasy & eSports: Emerging betting verticals.
White Label vs Turnkey vs Custom Casino Development
| Feature | White Label | Turnkey | Custom Development |
|---|---|---|---|
| Time to Launch | 2–4 weeks | 2–3 months | 6+ months |
| Upfront Costs | Low (10k–50k) | Medium (50k–150k) | High ($500k+) |
| Technical Control | Limited | Moderate | Full |
| Licensing Included | Yes | Sometimes | No |
| Customization | Frontend Only | Moderate | Full |
How to Choose a White Label Casino Provider
1. Licensing
Ensure they hold a reputable license (e.g., MGA, Curacao).
2. Game Selection
Verify partnerships with top providers like Pragmatic Play or Evolution.
3. Tech Stack & UI
Test mobile responsiveness and loading speeds.
4. Contract Terms
Negotiate revenue share (ideally ≤20%) and exit clauses.
5. Provider Examples
- Betdevel: AI-tracking Casino with highest players retantion, Sportsbook, Crypto-friendly.
- SoftSwiss: Crypto-friendly, 3,000+ games.
- EveryMatrix: Sportsbook integration.
- BetConstruct: Live dealer focus.
FAQ: Answering Your Top Questions
Is it legal to run a white label casino?
Yes, if the provider holds a valid license (e.g., MGA) and complies with local laws.
How much does it cost?
Setup fees: 10k–50k + monthly revenue share (15%–30%).
Can I change the design?
Most allow frontend customization (colors, logos, banners).
Who handles KYC/AML?
The provider typically verifies players.
What happens if I break provider terms?
Your license can be revoked, and you lose player data.
What Most White Label Reviews Don’t Tell You
⚠️ Hidden Risks:
- Player Data Ownership: Some providers retain data if you terminate the contract.
- Geoblocking: Many platforms restrict entry to regulated markets like the US.
💡 Pro Tip:
“Negotiate data ownership upfront. Use a lawyer to review contracts.” – Mark Lee, BetRise Casino Founder
Success Stories: Brands That Scaled with White Label
BitStarz.
Launched in 2014 as one of the first white label crypto casinos, BitStarz capitalized on the rising demand for Bitcoin gambling. Starting with a modest library of 500 games, they partnered with providers like NetEnt and Microgaming to attract players seeking anonymity and fast payouts. By 2016, they became the first casino to accept Dogecoin, doubling their user base.
A pivotal moment came in 2017 when BitStarz won “Innovation in Mobile” at the Gaming Awards, cementing their reputation for cutting-edge tech. They reinvested profits into expanding their game roster (now 3,000+ titles) and launched a viral provably fair system to build trust.
Today, BitStarz processes over $50M annually, serves 1.2M+ players, and remains a case study in scaling a white label into a standalone brand. Their secret? Aggressive affiliate marketing, relentless game updates, and a fan-favorite “Faucet” feature that rewards small daily crypto bonuses.
Lesson for Entrepreneurs:
“Start small, leverage white label speed, then own your niche with bold innovations.” — BitStarz Co-Founder, in a 2022 interview.
StreamerCasino.
Founded by popular Twitch streamer “DiceMasterDave” (450k followers), StreamerCasino launched in 2023 as a white label platform tailored to his audience of blackjack and slots enthusiasts. Frustrated by generic casino sponsorships, Dave partnered with a white label provider to create custom bonuses tied to his live streams, like:
- “DiceRoll Fridays”: 50 free spins for viewers who signed up during his weekly slot marathon.
- “All-In Chats”: Doubled deposit matches for users who interacted in his Twitch chat.
The turning point came when Dave hosted a $10,000 “Community Jackpot Challenge” – players earned entries by hitting bonus milestones, which he tracked live on stream. His audience shared clips across TikTok and Reddit, driving 3,000 sign-ups in 72 hours.
Results:
- 10,000 users in 60 days (70% from Twitch referrals).
- 35% higher retention vs. industry average, thanks to streamer-exclusive leaderboards.
- $250k in first-month revenue, with 20% reinvested into community events.
Quote from :
“Your fans don’t want another ad – they want to play with you. White label let me turn my stream into a casino.” – DiceMasterDave
A white label solution is ideal for entrepreneurs prioritizing speed, affordability, and compliance. However, negotiate terms carefully and plan for long-term scalability.
If you’re looking to build your own casino or sportsbook platform, we highly recommend Betdevel Software Company.