iGB L!VE 2027: The Show Moves to ExCeL London, July 7-8

Dates: July 7-8, 2027
Venue: ExCeL London

iGB L!VE, the iGaming and affiliate marketing event run by iGaming Business, moves to a new venue for its 2027 edition — ExCeL London — after previous editions were held in Amsterdam.

Event Highlights

A New Home in London

The move to ExCeL puts iGB L!VE alongside one of Europe's largest exhibition venues, with better transport links for operators and affiliates traveling in from across the UK and mainland Europe.

Affiliate-Focused Agenda

iGB L!VE has traditionally combined its iGaming conference tracks with a strong affiliate marketing focus — a useful stop for operators building or scaling an affiliate program rather than just an exhibition floor to walk.

Why It Matters for Operators

• Direct line to affiliates and media buyers — one of the few major European shows built specifically around the affiliate side of iGaming growth.
• New venue, new networking dynamics — the first London edition means new travel patterns and potentially a different attendee mix than the Amsterdam years.
• Mid-year timing — a useful checkpoint between the big spring (ICE, SBC Summit Europe) and autumn (SBC Summit Lisbon, G2E) events on the calendar.

Note for our team: exact attendee/exhibitor numbers for the 2027 edition were not yet published on the official site at the time of writing — verify before final publication if those details are added.

Register now! Visit the official iGB L!VE website for tickets and the full agenda.